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FAMO (Federation of Airport Media Owners) logo

Federation of Airport Media Owners

AOOH Advertising

AOOH, also known as Airport-Out-Of-Home, is a new chapter in the world of advertising and comprises of any visual advertising media found outside of the home, at the airports and in-flight

Solutions under AOOH

  • Back-lit Display Airport Marketing Back-lit Display
  • Digital Display Airport Marketing Digital Screens
  • Banners Airport Marketing Billboards
  • Gantry Airport Marketing Gantries
  • Flag Posts Airport Marketing Flag Posts
  • Pillar Wraps Airport Marketing Pillar Wraps
  • Product Display Counter Airport Marketing Product Display Counter
  • Security Tray Airport Marketing Security Tray
  • Conveyor Belt Airport Marketing Conveyor Belt
  • Lounge Media Airport Marketing Lounge Media
  • Trolley Branding Airport Marketing Trolley Branding
  • Brand Activation Airport Marketing Brand Activation
  • Mobile Charging Unit Airport Marketing Mobile Charging Unit

The rise of AOOH

The prospects of AOOH are burgeoning with Indian population quickly adapting to air travel

Some of the factors contributing to its growth are:

  • 1.
    Greater spending power especially among the middle class
  • 2.
    Greater literacy levels
  • 3.
    Competitive ticket pricing
  • 4.
    A young ambitious dynamic India keen to save valuable time
Airport Marketing FAMO

Why AOOH is on the rise

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India is 3rd largest and fastest growing aviation market

  • 1.
    102 operational airports
  • 2.
    Passenger volume grew by 11.6% to 344mn
  • 3.
    Domestic passengers grew by 13.1% to 275mn
  • 4.
    International passengers grew by 6.1% to 69mn
  • 5.
    India expected to cater to 520 Mn. passengers by 2037
  • 6.
    India is expected to cater to 1 Bn. population by 2030

With 91 International Carriers, India is well-connected globally

  • 1.
    5 Indian carriers
  • 2.
    86 foreign carriers

Number of aircrafts to double by 2027

  • 1.
    From 600+ to 1100 aircrafts under the UDAN scheme (Budget 2020)
  • 2.
    Demand for aircrafts expected to be 1,750 by 2037

Investments for growth & modernization of airports

  • 1.
    Significant investment by major corporations like Adani, GMR, Tata Sons etc.
  • 2.
    Airport Authority of India to spend $3bn on non-metro projects over 2016-2020
  • 3.
    $120bn investment - 250 airports to be operational in coming years
  • 4.
    Improved regional connectivity, especially in North East India
  • 5.
    100 more airports under UDAN scheme (Budget 2020)
  • 6.
    1.7 Lac Cr. for Infrastructural Reforms in 2020-21

India is 3rd largest and fastest growing aviation market

  • 1.
    102 operational airports
  • 2.
    Passenger volume grew by 11.6% to 344mn
  • 3.
    Domestic passengers grew by 13.1% to 275mn
  • 4.
    International passengers grew by 6.1% to 69mn
  • 5.
    India expected to cater to 520 Mn. passengers by 2037

Importance of AOOH

01 Offers Excellent ROI for Marketers

80% of frequent flyers notice advertising, 42% take action and 19% buy a product advertised at Airports

02 High dwell times

74% of frequent flyers arrive at the airport 61+ minutes before boarding

03 Premium Captive Audience

Connects with decision makers, affluent and aspirational TG : politicians, celebrities, business class

04 InnOOHvation

Wide variety of options that deliver a coveted brand experience to the audience through activation, digital media, conveyor belt, in-flight branding solutions, etc.

05 A premium charm of Airports

Airport advertising is considered premium and build a sense of trust among the audience when they a brand advertised at an airport or an airline

06 Gateway to a Location

Airports are important strategic locations that represent the entry to a new city, state or country

Why Airport Out of Home Marketing is important Why Airport Out of Home Marketing is important

#WINGOFDREAMS

This phrase represents our core philosophy of shared dreams through a common wing.

FAMO as an association, we stand for the common interests of our members, and growth & flourishment of the AOOH industry.